How do potential customers feel about advertising? (by CASEXE Science)
According to the survey that covered around 200 participants from CIS and Europe, around 20% of the actual gamblers were proposed to flick through the ads belonging to the other casinos than they usually visit. As a result, approximately 80% of gamblers completely ignored it.
The gamblers were offered to tick all the reasons that made them click on the banner advertisements at that moment; each participant could mark several options.The participants pointed out the following reasons:
~ 70% - free bets offers
~ 60% - promos, special offers
~ 59% - bonuses
~ 29% - impressive jackpotamounts
~ 30% - the name of an online casino sounded familiar
~ 8% - gave other reasons
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