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CASEXE research: 70% of players are ready to change their online casino

CASEXE has recently conducted the research aiming to identify the needs of online casino players, study their behavioral model, and define the factors influencing the players.

Research involved 200 online casino players from Central and Eastern European countries. The audience was asked 15 simple questions that showed really interesting and significant conclusions after the analysis from CASEXE experts.

Ivan Kondilenko, CEO, CASEXE:

“This research has been conducted in cooperation with one of our clients as part of the global CASEXE program aimed at studying and analyzing the online casino market. Some trends became really unexpected for us based on the players’ answers. Research results comprise closed commercial information, but we’re ready to share some of the general thesis with market participants.”

4 interesting research findings:

1. About 70% of players are ready to change the online casino they’re playing at straight away, if they are offered the bigger selection of games, more favourable bonus and a unique project design.

2. Three factors influencing the client’s loyalty at the casino (highest to lowest): reputation and payouts history, content (games and payment systems), bonus policy and loyalty promotions.

3. 55% of players prefer playing slots (classic and video slots), about 25% like live dealers, and the remaining 20% are into other types of casino games.

4. Almost 80% of players consider themselves socially responsible and would like to give a part of the lost money to charity.

CASEXE representatives say that the information obtained within the course of this inquiry is priceless for all future operators who just have to know all the details about their target audience. Data and results of the conducted research are now the additional tool for building up more successful marketing strategies for all projects based on CASEXE platform.