The Data Bridge research centre predicts that the volume of online gambling revenue will reach $144.74 billion by 2028, taking into account the annual growth rate (CAGR) of 13.7%. The capitalisation of the industry is influenced by many factors, including the rapid enhancement of the gambling sector in local markets.
CASEXE describes the benefits of launching a Gaming start-up in key regions. The experts also show how each specific market will affect the growth of gambling on a global scale.
The EU remains the most developed and promising region in terms of investment. The benefits lie in the fact that all types of gaming are allowed here. The market exhibits a stable socio-economic and political situation, as well as a high level of income among the population.
The European region is diverse. In some countries, all types of gambling are available (for example, Malta or Lithuania). While other states allow only land-based halls (for instance, Poland).
Some jurisdictions have introduced a monopoly on a particular type of gambling. This approach, for example, is observed in Romania. The right to organise lotteries has been given to the state company Loteria Romana.
In 2023, the governments of many countries announced innovations in legislation. Bets were allowed in Internet casinos and bookmakers in Germany. Although only a few gambling halls in one federal state worked in the country until recently.
The course towards the legalisation of the gambling market can be explained by several reasons:
The EU wants to protect the population from the negative effects of gambling. This is achieved through the legalisation of the field and the implementation of fair and transparent business conditions. Traffic to illegal Internet resources is instantly blocked by local regulators. While the work of lawful companies is supported and stimulated in every possible way.
In the last few years, a tightening of policies regarding entertainment product marketing has been observed in Europe.
The authorities of Great Britain, France, and Ireland have already banned advertising in the daytime. Belgium will introduce a prohibition on gambling ads in the media and public places as part of an updated sports sponsorship regulation from July 1, 2023.
The main advantages of the solution are:
Consider promising countries for launching an iGaming start-up:
The jurisdiction occupies a leading position in the European entertainment market. Over 450 companies that are somehow connected with gambling are registered here. Well-known software manufacturers are based in Malta: iSoftBet, Booming Games, Relax Gaming, Pragmatic Play, Wazdan, and many others.
Malta hosts the annual SiGMA exhibition. It brings together investors, developers, and gambling operators. Providers showcase technical innovations and the country's regulator MGA announces major changes at SiGMA.
The gambling industry generates 13% of the island's gross domestic income. Therefore, it is logical that the local government supports and stimulates the sector in every possible way.
The benefits of creating an online casino in Malta are:
The country issues four types of B2C permits: for Web casinos, Internet bookmakers, poker sites, and fantasy sports betting projects. In addition, entrepreneurs can apply for B2B licences if they plan to produce gambling software or payment systems.
The annual fee is €25,000. Additional costs depend on the type of permit.
The country was one of the first in Eastern Europe to legalise gambling. This had a positive economic effect. Investments flowed into Romania from all over the world. The treasury increased thanks to taxes or fees.
At the beginning of 2023, all types of gaming are allowed here, including online and offline areas. An exception is the holding of lottery draws. The state monopoly Loteria Romana operates on the market.
Permits are issued by the Romanian National Gambling Office (ONJN). The body also monitors the fulfilment of obligations by licensees and resolves disputes between gamers and operators.
Two types of licences are available to entrepreneurs: B2C and B2B. The first one allows operators to manage Internet casinos and bookmakers. The annual fee depends on the revenue for the reporting period. With a turnover of less than €500 thousand, businessmen pay €15.6 thousand.
Consider the benefits of launching an online casino in Romania:
The Baltic states are marked by their loyal attitude to gambling, well-developed IT environment, and moderate taxes compared to European standards. Estonia occupies the leading position in the region.
The industry is regulated by the Gambling Act, which was passed in 2008. The management of Web casinos and sportsbooks is given to private investors. However, lottery draws are held by the state company Eesti Loto.
Two types of permits are available to entrepreneurs: for bookmakers and digital casinos. The cost of licences is €35.2 thousand and €51.2 thousand. Documents are valid for 5 years.
Gambling advertising is restricted. It is allowed only at night, away from public places and social infrastructure (kindergartens, schools, hospitals, etc.).
Why is it worth opening an online casino in Estonia:
The LatAm market is rather diverse. While gambling flourishes in some countries (for example, Colombia), it is completely prohibited in others (such as Ecuador).
A separate category is made up of jurisdictions that are on the verge of large-scale changes. Investors expect the opening of the gaming market in Brazil and Chile, given the enormous economic, technical, and labour potential of these countries.
Leadership in terms of GGR is held by betting. The priority is team sports: football, volleyball, rugby, and basketball. The second place in terms of profitability is occupied by online casinos. Punters prefer comfort. Therefore, they often play from home.
The main advantages of the solution are:
The overview of LatAm countries with the legal gambling field:
The jurisdiction occupies a leading position in the region in terms of GGR. The gambling industry generates 1.5% of Colombia's GDP. All types of gambling are allowed here. However, sports betting, bingo, and online casinos are especially popular.
The first licence to manage an iGaming site was issued in 2007. Now, over 20 legal operators work in the country. Therefore, the market remains low-competitive.
Licensing rules are similar to European ones. One document allows the businessman to manage several gambling sites or land-based betting shops at once
The region's second economy allowed gaming in 2015.
The country is divided into provinces. Each of them has its gambling regulations. 3 territories show the highest profitability — Buenos Aires, Mendoza, and Cordoba. They account for 70% of the state's gross gambling revenue.
The fiscal burden on the business depends on the place of an operator’s registration. In Buenos Aires, the rate is 10%. Although in the capital province, the tax is higher — 25%. In addition, all entrepreneurs pay a federal gambling tax — 5% of net income for the reporting period.
One of the largest land-based casinos in the world, the Trilenium Casino de Tigre, is located in Argentina. The establishment includes over 1,800 slot machines, a lot of card tables, and roulette wheels
Launching an online casino in this region is a promising direction for investment. The population of the country is above 120 million. 60% of residents have access to high-speed mobile Internet.
Entrepreneurs should pay attention to the development of applications for gadgets. Mobile casinos are in great demand among gamers due to the fair and comfortable play at home.
In 2004, the government loosened gambling laws. To launch an iGaming start-up, businessmen do not need to obtain a special licence. It is enough to sign a partnership agreement with a land-based permit holder, as well as to be authorised by a local regulator
The offshore zone does not issue gambling licences. However, it does not prohibit the work of operators in the country either. The main thing is that their actions should not be directed at the local population.
Over 400 iGaming companies are registered in the jurisdiction. Businesses are attracted by low taxes and a well-developed IT sector. The use of cryptocurrencies is allowed. This has a positive effect on the investment attractiveness of the island.
To launch an iGaming start-up, it is necessary to open a local company and obtain a data processing licence
The Dominican Republic
All types of gambling are allowed in the country, except for bets on virtual and fantasy sports. The cost of an online casino permit is $230,000. In addition, the entrepreneur needs to pay a registration fee of $23,000.
The attractiveness of the Dominican Republic caused due to low deductions. Operators pay only 10% of GGR. There are no taxes on dividends and withdrawn capital at all. Licenced companies can operate gambling sites with a .com domain address
This is the most desirable market for operators. The region is densely populated (almost 60% of the total number of people in the world). It is characterised by a developing economy. Businesses have room to grow. Entrepreneurs have a lot of investment opportunities to make good money.
The capitalisation of gambling in Asia depends on many factors. This is a tribute to centuries-old gaming traditions (dice and cards are a priority) and an active infusion of money from the state (Macau and Singapore).
The growth of the industry is also influenced by the introduction of information technologies:
Singapore, for example, plans to launch the first AI-based casino. The project is being developed by SenseTime, a Hong Kong-based Fintech company known for developing solutions based on machine learning algorithms.
An innovative hall with croupier robots will be opened based on the famous resort Resorts World Sentosa. AI-powered cameras that can track people's behaviour and identify intruders and gambling addicts will be installed in the casino.
The SenseTime system will analyse the actions of real dealers based on gesture recognition technology to prevent card fraud. All gambling props (chips, tokens, cards, etc.) will be equipped with high-precision RFID radio-frequency tags.
The capitalisation of the industry is influenced by the introduction of blockchain. At the beginning of 2023, several financial regulators from Asia at once announced an easing of their policy regarding the use of cryptocurrencies.
The Hong Kong Securities and Futures Commission (SFC), for example, announced large-scale changes in the blockchain market at the end of this year. The regulator plans to simplify the issuance of licences for crypto trading and allow the use of digital currency in online lotteries and sweepstakes.
The main advantages of the solution are:
Let us consider promising jurisdictions for investment:
The country occupies a leading position in the region in terms of GGR. Nevertheless, unlike China (Macau) or Singapore, all types of gambling are allowed and well-developed in the Philippines. Many European providers (for example, EveryMatrix and iSoftBet) have opened representative offices here, noting good prospects for starting and scaling a business.
Two regulators work in the Philippines:
The authority is responsible for licensing bingo halls, bookmakers, as well as land-based and online casinos. The main condition is a ban on gambling for residents of the country. This means that all advertising activities must be aimed at tourists.
The Commission also issues permits for offshore operators (or POGO). Licenced companies can accept bets from gamers from all over the world, as long as such activity does not contradict the local laws in their countries
Why you should open an online casino in the Philippines:
The growth of the entertainment sector in the country is associated with investments in the tourism industry. Large hotels and entertainment complexes are being built on the Black Sea coast. Halls with card tables and slot machines are opening there. The online segment is also not far behind. Over the past 3 years, more than 50 new iGaming operators have been registered in Georgia.
To obtain a licence for an online casino, the entrepreneur must already have a permit to operate a land-based hall. It is possible to go an alternative way — sign an agreement on the partial or full use of a gambling facility to optimise the costs of launching an iGaming start-up.
To accept bets through different channels (via the Internet, mobile applications, or self-service terminals), the availability of one gambling licence is enough. Permit fees vary by region. The highest state rates are provided in the capital region.
The country is characterised by the ambiguous attitude of the government towards gambling. While in some states (Sikkim, Goa) all types of online and offline gaming are allowed, in others the launch of a casino and betting shop is prohibited. The Indian authorities are actively working on the liberalisation of the industry to bring the market out of the grey zone.
Floating casinos in the state of Goa are in demand in the country. This tourist attraction gives good returns to investors. Throughout India, skill-based are allowed, including poker (Texas Hold'em, Caribbean Stud, and other types).
People can participate in bingo draws, including scratch cards with instant results and lotteries.
The development of gambling in India is associated with the growth of the payment sector. The leading FinTech projects UPI and PayTM are designed to conduct instant Internet transactions. This is highly valued in the entertainment market.
The development of the world industry is influenced by the rapid growth of the field in 3 regions — Europe, Latin America, and Asia.
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