Gambling is a fast-growing economic sector. By 2026, its capitalisation will be $100, according to experts’ forecasts. Artificial intelligence algorithms will play a key role in the development of the industry.
CASEXE describes how neural networks and machine learning are changing Internet casinos, making businesses safer and more profitable.
AI is a field of computer science in which machines can work and react in the same way as a person, thanks to a set of new technologies. Artificial intelligence models the user's behaviour to the smallest detail, studies and remembers the previous experience, learns and makes informed decisions based on previously acquired knowledge.
The Grand View Research analytical centre estimated the AI market at $62.3 billion. Experts expect that this figure will be $630 billion by 2028. Every third project will be related to the entertainment sphere.
According to the Oracle Corporation IT concern:
AI contains many directions and functions:
Machine Learning | It is responsible for analysing information, discovering patterns, and predicting upcoming events based on the data received. In the gambling field, such technologies are used to identify common factors in user behaviour or to guess the results of games. In addition, it is a great tool for optimising advertising campaigns. The operator can make customised offers to users based on their previous customer experience |
Natural Language Processing | Artificial intelligence algorithms allow computers to understand and analyse human speech and text input. In the gaming industry, this feature is used to improve customer experience and fraud detection |
Deep Learning | This form of AI is represented as neural networks. They collect and explore terabytes of information to help operators deliver personalised products to their customers |
Facial Recognition Technology | This is the basis of the multi-level identification system. To pass the test, a user should just point the camera at the face. AI-program instantly verifies the gambler and gives access to the play |
The key advantage of AI is the ability to quickly and efficiently process large amounts of data and identify patterns and atypical behaviour based on it. In this way, it is possible to detect intruders, prevent hacking attempts, and improve the overall security of an iGaming site.
What AI gives to online casinos:
The Journal of Gambling Studies conducted independent research on the gaming preferences of thousands of users from European online casinos.
According to an anonymous survey, 68% of respondents report signs of ludomania at least once a month. This is a sharp increase in the cost of a spin, sessions that are too long, an overly negative reaction to a loss, etc.
The introduction of AI algorithms makes it possible to identify risks and prevent the development of gambling addiction.
AI-based software collects and analyses terabytes of customer information (login frequency, bet size, and other characteristics) and creates each visitor’s profile. If, for any reason, the nature of the play changes, the service instantly informs the operator about it.
AI helps entrepreneurs adhere to the Responsible Gaming guidelines set by regulators.
For example, the Swedish Gambling Commission (Spelinspektionen) recommends operators pay more attention to young players. Entrepreneurs are required to develop separate self-restriction and self-exclusion mechanisms for persons under 21 years of age.
A chatbot is the result of the combined use of artificial intelligence and social media. As a base, you can focus on a variety of instant messengers (Viber, Instagram), but Telegram is the most suitable one.
The peculiarity of this bot is that it offers different game formats for various categories of gamers. The AI-based program collects and studies previous customer experience and gives gamblers what is interesting to them. These can be slots of a certain theme, seasonal promotions, or convenient cashback.
The main functions of the chatbot are as follows:
The updated chatbot gaming format arouses genuine interest among the audience. Customers like maximum personalisation of content, high security of personal data, fast play, and individual user experience.
Consider the main areas of savings:
Marketing strategy improvement | The AI program can predict the results of an advertising campaign even at the stage of its testing. The operator sees which messages, slogans, promotions, and other creatives will receive rave reviews from the audience and which activities should be abandoned |
Reduced personnel costs | The introduction of AI allows businessmen to automate lots of daily tasks that were previously handled by real employees — technical support specialists who consult online casino visitors. The creation of advertising materials can also be delegated to an AI bot, reducing the cost of a marketer’s services |
Cost control | AI interacts perfectly with online casino CRM tools. The components built into the system automate settlements with B2B partners, generate high-quality analytics on key parameters of an iGaming platform, as well as create a payment calendar and individual business budgeting |
Consider how leading software vendors apply machine learning instruments:
AI is a technical innovation that makes casinos safer and more convenient for users.
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