The gambling field continues to attract investors from all over the world. Positive market dynamics, simple licensing, active introduction of innovative solutions, and other factors make the gaming business profitable and safe.
CASEXE describes the benefits of working in the entertainment niche and the prospects for launching an iGaming start-up.
At the beginning of the year, the Internet media resource ResearchAndMarkets.com published a report on the main changes in the web gaming field.
The market is showing positive dynamics. At the end of 2022, the GGR (gross income) of the sector amounted to $81.08 billion, according to analysts, the sum will increase to $88.65 billion in 2023.
The capitalisation of the industry is observed in all regions:
Positive market dynamics are seen in all key markets.
Today, gambling is allowed in almost every country. The exception is predominantly Islamic states. Gaming is prohibited there for religious reasons.
It is better to launch a casino start-up in offshore zones. These are jurisdictions with a well-developed gaming community, modern IT infrastructure, loyal requirements for entrepreneurs, and a feasible fiscal burden.
Where to open an online casino in 2023:
The state leads many international ratings of countries for launching a gambling project. Malta is appreciated by businessmen due to its transparent licensing procedure, high prestige, and low taxes.
Leading gambling software providers are registered or have representative offices in Malta — Pragmatic Play, iSoftBet, Microgaming, Habanero, Tom Horn, Big Time Gaming, and many others
All types of gambling require a single licence. Having received only one permit, an entrepreneur can open an online casino, a bookmaker's office, or a lottery site.
The authorities of Curacao are planning to streamline the procedure for licensing Bitcoin casinos and the use of cryptocurrency. New laws are expected to be adopted at the end of 2023
The Isle of Man
The country is characterised by low taxes and minimal requirements for businesses. The jurisdiction issues two types of documents — the main and sub-licences. It is also possible to get network-type permission
Entrepreneurs appreciate Alderney due to access to modern data centres, a developed gambling community, and a loyal fiscal burden on businesses.
In Alderney, a temporary permit can be issued for two months. The service is available for licensees from other countries who want to test the operation of an online casino in this offshore zone
The European jurisdiction is famous for its minimal taxes.
The government has developed a progressive taxation scale. The more entrepreneurs earn, the less they pay into the budget. The amount of deductions varies between 0.1—0.15% and depends on GGR for the reporting period
The implementation of IT solutions is one of the indicators showing the growth of the gambling field. Innovations make iGaming projects more secure and comfortable to use. They are responsible for processing huge amounts of information and creating detailed analytics.
In 2023, the gambling sector focuses on the following tendencies:
Modern software facilitates and speeds up the management of an iGaming site:
The automation of business processes facilitates the administration of online casinos and makes operators more flexible in their decisions. Entrepreneurs save time and money that can be redirected to the strategic development of their businesses.
The key advantage of an online casino is that it works around the clock and seven days a week. Built-in AI programs and CRM services cope with a huge flow of customers (during the holidays or just in the evening hours) without losing the quality of service and the security level.
The launch of an iGaming project is a better option than opening sportsbooks or poker rooms. They are highly dependent on seasonality (the presence or absence of top competitions) and the number of tournament participants. In an online casino, there is no such problem because most often a gambler plays against a certified random number generator.
An important advantage of an entertainment site is the absence of physical borders. Operators licensed in offshore zones can work in the .com domain zone and accept bets from all over the world. This is much more profitable than being limited to only one location.
An iGaming project is an understandable type of business with good prospects for growth and scaling. Unpredictable situations sometimes happen, but if entrepreneurs follow the previously chosen strategy, they can reach good profits quickly and achieve a high return on investment.
The main stages of launching an iGaming startup are as follows:
Every stage of opening and promoting a gambling site is important for the entrepreneur. This is the only way to achieve the desired traffic. It can be quickly converted into regular players and stable profits.
Any online casino needs high-quality advertising. It is important to declare a project in a highly competitive market at the right time, to demonstrate the benefits of registering on a gambling site and making an initial deposit. To do this, entrepreneurs use different tools — from promotional codes and bonuses to personal email newsletters.
In 2023, performance marketing is in demand. It is based on several advertising approaches and promotion methods. Their goal is always the same — to attract as much solvent Internet traffic as possible.
The entrepreneur can evaluate the intermediate results of promotion at any time and conclude the effectiveness of the chosen strategy based on them. It is possible to make adjustments immediately if necessary.
Performance marketing is based on several popular methods:
The entrepreneur can focus on only a few tools or use all options for casino promotion at once.
The operator has the right to delegate advertising functions to outsource services. These are affiliates — private masters or partner companies. They are focused on promoting online casinos “from A to Z”. The entrepreneur pays only for the finished and measurable result.
It is better to organise the interaction with affiliates through special partner services. They provide a full range of tools for fruitful cooperation of both parties. These are Internet traffic trackers, promotional materials, templates, tables, graphs, the secure deal function, and others.
Payments in affiliate marketing are carried out following two schemes:
The advantage of affiliate marketing is the opportunity to save a significant amount on gambling site advertising. The entrepreneur pays only for the final and measurable result, without wasting money.
The target audience of online casinos is people who are interested in innovations and various technological solutions. They spend time on gambling sites with great interest and enjoy the game.
The online casino format is perfect for Digital Natives. Users can play from anywhere in the world without being linked to a specific location (home, work, college, etc.). A wide range of functions (multiplayer mode, viewing betting history, communicating via interactive chat, etc.) also has a positive effect on the popularity of iGaming portals and operators' profits.
The online casino field is a modern, promising, and highly profitable type of business.
Order a branded iGaming start-up from CASEXE. We implement projects of any scale — from White Label platforms to high-tech Bitcoin casinos. It is possible to launch a turnkey entertainment site or buy a ready-made script.
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