Despite online casino website development is finished, a further work with the recourse continues. It is essential to attract the target audience and to retain it in the sphere of influence of a newly created gambling house. A carefully thought-out marketing strategy is used for this purpose. Casino marketing is a set of specific tools to help you promote a resource and gain popularity among users.
Specialists study the target audience preferences, the gaming activity in a certain region, the nuances of the gambling regulation, etc. Marketing strategy is established according to collected data. It should be realized that particular elements of the strategy may not work out and one will have to find other techniques to influence the target audience.
Designers at Casexe come up with individual ideas on embellishment and content to make the portal exclusive.
Most efficient advertising tools are used to boost acquisition rates and ensure a stable influx of new users.
Player keeping is achieved by improving user experience with the help of valuable data obtained from CRM.
Our marketing experts elaborate on unique rewards and prizes for your punters according to the operational area.
E-mail marketing, personal notifications, and similar methods include the cultural peculiarities of the audience.
Unique approaches to attracting the most contributing players are adjusted to specific platforms and geolocations.
Matching entertainment chosen by Casexe analysts will ensure high interaction and satisfaction levels.
The CASEXE's corporate services include a complete list of solutions to develop and promote an online casino, taking into account all the nuances and wishes of a client. A gambling resource will be easily recognizable by popular search engines, which would significantly increase traffic, boost casino prestige, and generate profits for operator.
With a help of targeted keywords in text content, search engines rank your site according to customer searches. Proper SEO allows you to display a brand at the first five or seven positions according to user search requests.
E-mail invitations to visit a gambling resource through newsletters. A customer will regularly receive notifications of bonus programs, promotions, new games, etc. from online casino he or she registered in. In this way, users will be motivated to visit online casino offering a number of additional opportunities.
It is also a great opportunity to save money since online casinos award users with bonuses for engaging friends, adding a fixed amount on deposit, using certain payment systems, complying with specific conditions, playing on specified slots, and more.
It is considered as a powerful tool to attract players because social networks number billions of target audience. Moreover, all these people are in the same place — in social networks. Their number is currently more than 3 billion, and the daily increase reaches about 100 thousand.
A good marketing specialist has a set of effective tools to attract target audience by using customized content to motivate users to gamble. Online gambling marketing is an autonomous, permanently modernizing niche in the field of project promotion, which benefits an online casino operator from the early stages of a resource's operation.
Casino Marketing: Order the Promotion of a Gambling Project at CASEXE
To promote a resource, online casino advertising is used, including contextual and hidden e-mail addresses, SEO, etc. Generally, a gambler who has received a personal commercial offer stating his/her name cannot decline the invitation and will definitely visit a website.
The further challenge for marketers is to keep a client on the resource. There are many ways to do this, from a welcome bonus to a VIP club membership with special privileges.
The usage of online casino marketing tools brings tangible financial results within a short period of time. This establishes a core of regular visitors who are pleased to play games offered by the resource. All this generates a profit for online casino, raising the resource to the new stage of popularity.
What Do We Promise?
The CASEXE's experts are always ready to assist in online casino promotion, target audience expansion, further marketing support, and development of a resource in accordance with current trends. The company's professionals have the necessary expertise in the area of newly created gambling resources, are experienced in successful promotion and profiting business establishment, and provide assistance for all phases of project development.
The CASEXE's team facing the challenge to attract clients to fresh projects provides all the necessary tools and services to do that properly. A proper casino advertisement remarkably contributes to the project's success, but it is not the only way to popularize a gambling resource on the Internet.
The company is ready to observe the target audience, and regional players' preferences, and to create an effective strategy to promote and develop an online casino resource complying with contemporary requirements and trends.
The CASEXE's professionals will help choose game content designed for different categories of players so that the target audience is growing up on a daily basis. Casino marketing will assist you in creating attractive bonus and affiliate programs to make your business profitable.
Cooperation with us means your business success and development in the online gambling sector. Join our professional team and make your brand recognizable and famous among thousands of others!
Effectiveness of an Advertising Campaign
Specialists evaluate the promotion of online casinos using KPIs. These are key (critical) indicators of a campaign’s performance.
Money-Related Metrics
Financial rates illustrate the profitability of a gambling business and the monetary effect of web advertising:
| Gross Gaming Revenue (GGR) | This is one of the most important parameters in the gambling business. It is calculated as the sum of all gamblers’ bets minus their winnings. The indicator demonstrates how much funds remain in an online casino due to the visitors’ play on the site. The GGR size can vary from month to month. Both seasonality (people play more in winter) and the luck of gamers, as well as the success of the marketing campaign influence this indicator |
| Net Gaming Revenue (NGR) | The metric reflects the real profit of an entrepreneur for the month, quarter, and year. The parameter is calculated as the difference between GGR and operating costs. They include the payment of bonuses, settlements with affiliates, hired personnel’s wages, and other expenses. NGR is often used for express analysis of an iGaming project’s success. Casino marketing promotion is also evaluated using NGR |
| NGR to deposits | The metric shows the profit of a gambling resource generated with the help of deposits. The higher this figure, the better |
| Bets to deposits | This is the ratio of casino bets to the total amount of deposits. It reflects the turnover on a gambling site. A too high rate indicates that casino marketing is not very effective. Entrepreneurs give a lot of bonuses. This does not lead to an increase in profits. To reduce the parameter, operators often require gamers to wager bonuses. For example, when a user receives €10 as a greeting, the gamer is required to spin the reel once in a particular slot |
Human-Related KPIs
This block of metrics is associated with real visitors to an iGaming site:
- Conversion (CR). It is the percentage of people who complete the target action. Most often, gamers need to register on a site, make an initial deposit, launch a slot machine, and become a participant in the competition. An entrepreneur focuses on the percentage of visitors who filled out the registration form and made the first deposit. The higher the conversion, the better the advertising of an iGaming start-up works.
- Customer lifetime value (LTV). The metric shows the profit that a gamer has brought throughout the gaming activity. Casino site promotion is aimed at the maximum LTV value. The parameter can be estimated for the month, quarter, and year.
- Churn rate (CR). The indicator is used to count the number of gamblers who stopped playing on a site for some reason. To return customers, various advertising activities are used: personal newsletters, increased cashback, special offers, etc.
Mixed KPIs
These metrics evaluate the progress of online casinos and serve as a link between monetary and human KPIs:
| Cost per Action (CPA) | The parameter reflects the financial expenses for attracting one user. The lower this indicator, the more successful the chosen advertising strategy. A high rate, on the contrary, indicates an inefficient use of resources |
| Average Revenue Per User (ARPU) | To calculate ARPU, it is necessary to divide the total casino income (GGR) by the number of active gamblers. The parameter is also analysed based on NGR. It is possible to evaluate the profitability per player for a week, month, quarter, and also during seasonal promotions (for example, New Year tournaments) |
How to Start an Online Marketing Campaign?
Successful casino promotion includes several stages:
Setting Goals
Experts recommend choosing 2–3 main goals. Based on them, you should identify several secondary points. It will be quite difficult to cover the market to the full and solve a wide range of tasks. There will not be enough time or finances.
Consider goals set by the owners of casino businesses:
- the attraction of solvent traffic;
- the increase in the number of repeated registrations;
- improved communication with regular customers;
- the popularisation of iGaming brands;
- the entry into new regulated markets;
- informing users about new promotions, games, and activities (for example, the opening of lotto draws).
Before promoting an online casino, it is required to audit previous advertising campaigns and evaluate their strengths and weaknesses.
The tasks set should be converted into KPIs. You can focus on basic indicators or introduce additional performance parameters.
Selection of Tools
Depending on the goals set, an operator will need:
- SEO-promotion of a casino;
- social network targeting;
- direct and contextual advertising;
- e-mail newsletters, etc.
The promotion of a mobile casino must necessarily include SMS-informing, in-app advertising, geo-marketing, push notifications, and other niche tools.
Campaign Plan Approval
The document contains schedules and lists of events with dates and hours, target message templates, banner layouts, campaign slogans, and other information.
Based on the selected tools and the approved plan, the final budget is formed. Costs can be divided by days or weeks, areas of intended use, and key markets.
All planned KPIs must be written in the document. They should be measurable, for example, a 20% increase in gambling site conversion at the end of the month or a 10% increase in GGR over the same reporting period.
Campaign Launch and Results Monitoring
Intermediate results should be recorded within a week or two after the start. This will help you understand the correctness of your goals and quickly adjust the campaign if necessary.
You should control the effectiveness of marketing promotion at three levels:
- channels (cost per click, cost per view);
- landing page (conversion and churn rates);
- CRM (volume of deposits, number of downloaded demos, customer lifetime value, etc.).
You can monitor KPIs using Google Analytics and Yahoo Flurry. These programs are free. They give a complete picture of the intermediate results of an iGaming project’s promotion.
Relevant Casino Bonuses
The presence of bonus programs is crucial for attracting and retaining solvent traffic.
The key message that a client receives through an email newsletter or contextual advertising is the advantages of registering and playing in a casino. Often, these benefits are displayed as bonuses — for depositing, a specific number of bets, participation in a festive tournament, etc.
How to promote a casino with the help of bonuses:
- to reward gamers (for example, a gamer plays in a casino for 3 months and receives an additional cashback);
- to inform the audience about current tournaments, leader races, and jackpot series;
- to offer personalised bonuses for selected groups (beginners, regular customers, high rollers, etc.);
- to launch seasonal missions and tournaments with a solid prize pool;
- to create joint bonus campaigns with well-known content providers;
- to launch branded loyalty programs in a web casino.
One of the trends in the gambling industry is the accrual of cryptocurrency bonuses. It may be even a small amount, for example, 0.00001 BTC. Nevertheless, it will be perceived by the audience with enthusiasm.
Leading software developers go even further and offer NFT bonuses. These are non-fungible tokens. Game characters and artefacts, access levels, and exclusive skills are used as NFT bonuses.
The right to own non-fungible tokens is fixed in blockchain contracts. NFT assets can be exchanged with friends, as well as sold and bought on specialised cryptocurrency exchanges.
Cooperation with Affiliates
Online casino promotion through affiliate marketing is beneficial for several reasons:
- An entrepreneur pays only for a ready-made measurable result. It is displayed in the increase in profits and other metrics provided for by the terms of a technical assignment. Affiliates, in turn, receive a fixed price for their services (the CPA scheme) or a percentage of profits (the RevShare model).
- An affiliate uses various marketing techniques. These are casino SEO optimisation, social media targeting, e-mail promotion, push notifications, and other popular tools.
- Many partner services are presented on the market. You can work both with a company and an individual. The use of such services provides such additional benefits as detailed analytics, guarantees for the execution of a deal, simplified mutual settlements, etc.
The Main Things about iGaming Project Marketing
Online casino promotion will attract solvent traffic to a site, improve communication with regular customers, and increase the loyalty of the audience to your brand.
- Popular promotion methods include SEO, e-mail marketing, social media targeting, affiliate services, mobile advertising, and content promotion.
- To launch an advertising campaign, it is necessary to define goals, set KPIs, select tools, and approve a publication plan. For the analysis of intermediate and final results, Google Analytics and Yahoo Flurry services are used.
- Campaign performance is measured using money-related, human, and hybrid KPIs. These are gross gaming revenue (GGR), conversion rate (CR), cost per action (CPA), customer lifetime value (LTV), and other metrics.
- The creation of a bonus program is critical to the successful promotion of a site. Entrepreneurs should pay attention to the launch of seasonal missions and tournaments, rewarding gamers, and informing them about new promotions and jackpot series.
Order the promotion of your casino business at the CASEXE studio.
We provide a wide range of services for attracting and retaining the audience:
- the optimisation of gambling sites and mobile casinos for SEO requirements;
- the promotion in social networks and instant messengers;
- the placement of banners and push notifications;
- the preparation of publications on thematic media, etc.
You can buy a turnkey online casino, White Label platform, casino script, slots, and other solutions for gambling businesses development from us.
